Our work
Disruptive. Impactful. Memorable.
Canadian Women’s Foundation
An impactful way to help those most in need.
An impactful way to help those most in need.
We created a toolkit to combat domestic violence and save lives globally.
Nissan
Meet the Institute of Thrillology
We created the Institute of Thrillology – a physical manifestation of Nissan’s brand promise. Come and meet the Thrillologists.
CITY OF LAVAL
A softer approach to public safety
We launched a unique safety campaign that challenged conventional “shock” tactics, cutting through a market inundated with public safety messages and reaching the people who could make the most positive change – residents of the City of Laval.
Héma Québec
Moving people is in our blood
We raised awareness among black communities of the importance of donating blood through a powerful campaign featuring real blood donors.
CITY OF LAVAL
A softer approach to public safety
We launched a unique safety campaign that challenged conventional “shock” tactics, cutting through a market inundated with public safety messages and reaching the people who could make the most positive change – residents of the City of Laval.
Héma Québec
Moving people is in our blood
We raised awareness among black communities of the importance of donating blood through a powerful campaign featuring real blood donors.
Sobeys
Putting family at the heart of every Olympic dream
Putting family at the heart of every Olympic dream
We created a platform that went beyond encouraging Canadian families to “Feed the Dream” of Olympic athletes. We motivated and inspired them to feed the sports dreams of their loved ones, in a way that only Sobeys could.
Elections Alberta
Reminding Albertans of the power of their voice
We created a campaign for the 2023 provincial election that reminded Albertans that every voice matters, driving voter interest and turnout in an important democratic event.
RGD
A design language meant to DEFY
We designed a conference brand meant for designers at the 2022 RGD DesignThinkers. With a new visual language rooted in defiance, we inspired attendees to reignite their creativity.
Elks
Reinvigorating a legacy in Canadian football
We rebranded Edmonton’s iconic, championship-dominating football team, shedding their controversial name while keeping the heart of the franchise alive. With a new name, logo, and rally cry, we launched a brand that lives up to the team’s legacy.
Elks
Reinvigorating a legacy in Canadian football
We rebranded Edmonton’s iconic, championship-dominating football team, shedding their controversial name while keeping the heart of the franchise alive. With a new name, logo, and rally cry, we launched a brand that lives up to the team’s legacy.
OXIO
Using the ways of the internet to sell internet
We created a campaign to prove that oxio, a young challenger brand in the world of Canadian internet providers, is nothing like the “big telco” Canadians can’t stand. Doing the exact opposite of what consumers expected from an internet provider, our ads showcased how regular people actually use the internet.
Doritos
The first fashion drop for non-playable characters
We designed a digital collection for custom non-playable character (NPC) models, and brought it to life in a fully playable world created in Fortnite. Then, we revealed it all live on Twitch.
Kijiji
The 5-month long podcast for a 5-month long wait
We created a 5 month-long podcast to help car shoppers pass the wait they were facing to buy a new car. Content for our podcast was powered by ChatGPT and Google’s text-to-speech technology, covering a range of automotive-themed topics. And of course, there was over 60,000 sponsored Kijiji ads with one key takeaway — skip the wait and shop Kijiji instead.
Nissan
Reimagining the test-drive in an electric way
We introduced the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.
OLG
A new way to think about playing
We created a new platform to reposition the way that Ontarians look at OLG gaming. And in doing so, we showed how every play is a winning one when 100% of profits go back to Ontario communities.
Zarbee’s
For the love of all they can be
We launched Zarbee’s, a US leader in natural remedies, into the Canadian market. Creating a campaign that taps into the dreams parents have for their children’s potential, we built a unique positioning for the brand to stand out in Canada.
Nissan
A supercar, an NFT and so much more.
We created a special 1 of 1 NFT to welcome the new GT-R to Canada.
CIBC
Ambitions. Made. Real.
We created a rebrand for CIBC that focused on the humanity driving all of our ambitions.
GoDaddy
The Itty Bitty Ballers are here.
We created our own small business to showcase how GoDaddy can help.
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