GoDaddy
The Itty Bitty Ballers are here.
Overview
We started a small business ourselves to prove that anyone could start an online business of their own using GoDaddy’s new tools. As a result, we had Jonas Valanciunas of the Raptors create a site selling miniature figurines of himself online.
Relevance
- Created something of value that was memorable.
- Expanded viewpoints on what GoDaddy could offer.
- Engaged with Raptors fans and made a positive impression
Key Challenge
People knew GoDaddy as a brand that sold domain names. They didn’t know that the brand offered a complete suite of small business solutions.
Strategic platform
Convention:
People know GoDaddy is the place for domain names, but that’s where their knowledge stops.
Disruption:
Create a small business from scratch to show GoDaddy knows small business.
Vision:
An omni-channel approach to cover all aspects of the consumer journey.
Creative strategy
Broadcast and online advertising, in-stadium sponsorship and events pieces, digital ad units that drove consumers to a custom website. A large-scale PR program extended the reach and supported the campaign.
The Results
Don’t be left out.
Sign up today to hear all the news as it happens. We’re excited to share what’s coming next.
Wow! You’re In!
Prepare for awesome updates and exclusive content.
