Nissan GT-R NFT

A supercar, an NFT and so much more


We created noise in the automotive world by making a limited-edition supercar, and then ratcheted it up even more by turning it into a 1-of-1 NFT.


  • Created a breakthrough NFT opportunity.
  • Focused attention on innovation.
  • Effectively highlighted the highest end vehicle in the lineup.

Key Challenge

After enduring a stretch with a somewhat aging lineup, Nissan refreshed their line with innovative new models. To draw attention to this big change, they needed a campaign that reflected Nissan’s innovative spirit to help reclaim credibility and generate new interest.

Strategic platform


People know Nissan, but overall opinion scores were declining.


Create a shining example of Nissan’s innovative and technological prowess.


Reframe consumers’ perceptions of Nissan with a breakthrough idea that exceeds expectations with minimal investment.

Creative strategy

Take full advantage of the buzz in automotive around limited editions by creating a 1 of 1 NFT that also happens to come with the keys to the real thing

The Results
71 million
potential reach across traditional and social media for a value of $585,000 – ten times the value of the media investment.
133 media articles
in 24 countries with 100% using our key visual.

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Ambitions. Made. Real.

We created a rebrand for CIBC that focused on the humanity driving all of our ambitions.