Nissan GT-R NFT
A supercar, an NFT and so much more
Overview
We created noise in the automotive world by making a limited-edition supercar, and then ratcheted it up even more by turning it into a 1-of-1 NFT.
Relevance
- Created a breakthrough NFT opportunity.
- Focused attention on innovation.
- Effectively highlighted the highest end vehicle in the lineup.
Key Challenge
After enduring a stretch with a somewhat aging lineup, Nissan refreshed their line with innovative new models. To draw attention to this big change, they needed a campaign that reflected Nissan’s innovative spirit to help reclaim credibility and generate new interest.
Strategic platform
Convention:
People know Nissan, but overall opinion scores were declining.
Disruption:
Create a shining example of Nissan’s innovative and technological prowess.
Vision:
Reframe consumers’ perceptions of Nissan with a breakthrough idea that exceeds expectations with minimal investment.
Creative strategy
Take full advantage of the buzz in automotive around limited editions by creating a 1 of 1 NFT that also happens to come with the keys to the real thing
The Results
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